I was born in 1972 in Ludwigshafen, Germany, and grew up in the Palatinate region.
I completed my high school diploma (Abitur) in Mainz in 1993. During my school years, I developed an interest in advertising and marketing, which led me to start working as an Account Manager in regional advertising agencies in Mainz and Wiesbaden in 1992.
Later, I moved on to international agencies such as Trust and BBDO in Frankfurt, where I worked until 2000.

Subsequently, I transitioned into the software industry, taking on roles as a marketing manager in companies focused on the advertising sector. Later, I ventured into entrepreneurship, founding several startups in the fields of online marketing, debt collection, and legal tech. A particularly special highlight of my career was being part of the team at Trust that supported Michael Lang, the founder of the legendary Woodstock Festival in 1969, during the sponsorship of Woodstock 99.

After spending many years in Bavaria, particularly in the Bavarian Forest, I relocated to Syracuse, Sicily, in 2022. Since moving to Sicily, I have increased my focus on photography.

I also hold an MBA in International Management and Communications, which has broadened my perspective and supported my professional journey.